The American Medical Association (AMA) has launched a collaborative of healthcare industry stakeholders to create a "common data model." Called the Integrated Health Model Initiative (IHMI), the program is intended to make it easier to pull together a wide variety of patient data in a structured format and exchange it among electronic health records (EHRs) from different companies. Participation in IHMI is open to all healthcare and technology stakeholders. Early collaborators include IBM, Cerner, Intermountain Healthcare, the American Heart Association, and the American Medical Informatics Association, among others. The participants will interact in an online platform hosted by the AMA. "We spend more than three trillion dollars a year on health care in America and generate more health data than ever before. Yet some of the most meaningful data — data to unlock potential improvements in patient outcomes — is fragmented, inaccessible or incomplete," said AMA